About Us
Our Team
Ingrid Heil
Partner
Ingrid believes that strategy only succeeds when people can understand it and connect with it. Having worked in Europe, the US, and China—across complex organizations and high-stakes transactions—she’s seen firsthand how simplified, emotionally resonant strategy fuels execution.
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Kelli Hayes
Partner
Spanning 5 continents and multiple industries, Kelli has spent her career creating and deploying strategies at a top tier consultancy as well as in both corporate and line functions. She knows strategies need more than slides and KPIs to be successful and believes the human element drives success.
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Karin Kelly
Partner
Karin has worked with multidisciplinary projects in creative consultancies across a wide range of industries around the globe, creating strategy, experience and design. She believes that different, complimentary, views are essential to successfully aligning objectives and optimising results.
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The Sage & Nova Story: Conveying strategy to humans
Sage & Nova was born from a simple but powerful insight: Strategy alone isn’t enough to rally people behind it. Through experience, trial, and error, we discovered that companies need more than just a plan—they need a system that inspires, transcends, and continuously reminds people of what they stand for.
Born from this realization, Sage represents the wisdom of experience—the ability to see patterns, anticipate challenges, and design strategies that endure. Nova stands for what’s new—the breakthrough thinking that strengthens the value companies create in a fast-changing world. We create systems that help companies move their strategies beyond words and slides into elements that can rally their people to influence the marketplace as a collective whole.